Ford Wins Award for New Safety Innovation -Delaware City, DE

Delaware City, DE – Denton Ford, part of the Preston Automotive Group, reports that Ford Motor Company has earned a Popular Mechanics Award for their recent seat belt innovation. Ford’s innovative, industry-first rear inflatable seat belts have been named a Breakthrough Product Award winner by Popular Mechanics, part of the magazine’s seventh annual Breakthrough Awards.

Lead developer Srini Sundararajan will accept the prestigious honor at a ceremony tonight in New York City. The development of the technology was a team effort, Sundararajan says, and he’s proud that effort is being recognized.

“Ford’s goal is to develop innovative safety technologies that give our customers more peace of mind, so it is a great honor to receive the Breakthrough Technology Award,” says Sundararajan, safety technical leader for Ford Research and Innovation. “I thank Popular Mechanics for recognizing the contributions of a number of dedicated engineers from Ford.”

The rear inflatable seat belts are designed to provide additional protection for rear seat occupants. They combine the attributes of traditional seat belts and airbags to help provide an added level of crash safety protection for rear seat occupants. To view animation of the inflatable rear seat belt, click here.

The advanced restraint system is designed to help reduce head, neck and chest injuries for rear seat passengers, often children and older passengers who can be more vulnerable to such injuries. Ford introduced the inflatable rear seat belts in the 2011 Explorer, bolstering the Explorer’s already extensive suite of safety innovations. The vehicle already has seen strong demand from customers for its safety and driver-assist technologies.

Early data showed approximately 40 percent of Explorer buyers are parents who are ordering the rear inflatable belts.

The rear inflatable seat belt technology will be introduced in more vehicles globally.

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About Denton Ford:
Denton Ford is a part of the Preston Automotive Group. The Preston Automotive Group services the Delaware, Maryland, Virginia and Pennsylvania area. The auto group carries the largest selection of new and used cars and trucks. Additionally, the dealership services all makes and models, both imported and domestic cars with ASE certified and factory trained technicians.

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