“IT’S ELECTRIC”, states Maryland Delaware Ford Dealer; Ford’s New Hybrid Campaign

After extensive testing with various configurations, Ford introduces another FIRST in the industry; The Seat Belt Airbag for rear seat passengers.  Designed to inflate at a much lower rate and force than traditional front and side compartment airbags, these seat belt airbags are safe for children and the elderly alike. As studies and tests prove, even the child who is asleep with their head resting on the seatbelt is safe from injury.

The airbags, which are sewn in the shoulder section of the rear seat belt, are designed to deploy outward and to the sides thus offering a wider point load of impact than traditional seat belts.  With a wider point load, chest and neck injuries are greatly reduced.  In fact, these seat belt airbags are specifically designed to give added support and protection from head and neck injuries resulting from a severe crash.

It is also believed that these airbags could also reduce the risk of passenger ejection during a rollover accident, as shown in a study conducted by the National Highway Traffic Safety Administration.  Since the introduction of the seat belt, the front seat passenger has benefited from the majority of the focus on safety.  However, with these new Airbag seatbelts, the focus for passenger safety now shifts to the back seat, “where more often than not, the occupants are our children”, states Mark Thursby, Ford Lincoln Mercury Sales Manager, at Preston Ford located in Hurlock, MD. 

Although this feature may not prove to be inexpensive, Ford will offer it as optional equipment on the new Ford Explorer for the two outboard rear seats.  In the meantime, other automakers and regulating government agencies will be keeping a close eye on consumer desire and purchasing trend for this valuable protection.

For more information about Preston Ford please visit Maryland and Delaware Ford Car and Truck Dealer or http://www.prestonford.com

About Preston Automotive Group

Preston Automotive Group services the Delaware, Maryland, Virginia and Pennsylvania area with Ford, Lincoln, Mercury, Mazda, Suzuki, Hyundai, and Nissan brands.  The auto group carries the largest selection of new and used cars.  Additionally, the dealership services all makes and models, both imported and domestic cars with ASE certified and factory trained technicians.

To learn more, visit Dealer of Maryland and Delaware or http://www.prestonmotor.com

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